Coporate Identity Questionnaire

1. What is your business? 

My company is a preschool.

2. Describe your business in one sentence. 

A dedicated, educational institution for the youngest ones. 

3. Who is your target audience?

Parents with young children. (New Parents)

4. Who are you competitors? 

Other preschools, especially ones that have a renown reputation and been in the educational system for a longer time. (The Growing Place, Little Learners) 

5. What makes them better/ worse than your product/ service? 

The other preschool found in the neighborhood are preschools that have been there for many years. The institution I'm inaugurating is a preschool with modern facilities. Innovative teachers with different and new teaching skills. 

6. How would you want your image to be seen in two years?

I want my preschool to still be considered an innovative school. It also should have already been recognized and known as a good preschool in the parent audience. (Achieved a good reputation) 

7. If your company were an animal which one would it be and why?

My company would be a puppy because the preschool would be filled with cute, playing babies. 

8. If your company were a person who would it be and why? 

My company would be Mary Poppins. Mary Poppins is a fun nanny every kid desires to have. My preschool will resemble that. It would be the school, that take cares of them, and it’s the one all of them would want to attend. 

9. If your company/ brand were an object what would it be? 

My company would be legos. Even though it the most traditional toys it’s the one that helps stimulate kids brain. 

10. If your customers were a cartoon character, who would it be?

My customers would be the Rugrats. They represent cute funny babies, the ones that would attend the preschool.