Tuesday, February 19, 2013

Logos Critique

Apple: 
The apple logo is easily recognized by most of the world. Even though it’s very simple and it doesn't have any words, it achieves it point and it’s well known by its customers. There isn't any direct relationship between the logo and the products sold in this store, but it continuous use of the logo in every device made under this brand, has allowed people to identify the logo and its products.  
Red Bull:
Red Bull is an energy drink that doesn’t have any relationship between the product’s name and the actual product. Instead there is a relationship between the image that represents this brand and the name. Even people that don’t know this brand may guess that the product’s name is Red Bull because that’s what is portrayed in the image. It a very simple logo and it has also had a positive effect within the audience. 

Domino Pizza:
The Domino Pizza logo doesn’t have any relationship with what they sell. The relationship is shown between the name and the logo. Everybody that sees the red and blue domino knows it represents domino’s pizza. The logo and the brand definitely have had a positive impact with the audience because it has become a worldwide known chain of pizza. 

LG:
LG is an electronic appliance company that is known for their high quality equipments. As the logos and slogan stat, the make life good. This is a very simple logo that all of their appliances carry. It not only represents the company’s name, but at the same time it reminds customers of their slogan. 

Gatorade:
Gatorade is one of the most famous an energy drinks for athletes. It orange lightning/ thunder image represents the energy or power the can be achieved by the drink. It’s another simple logo, but that also managed to have a good effect with its customers. Even though the bottling of the drink has changed throughout the years its logo stays the same, allowing a bond with the drink.  


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