Final Project

For my final project we had to make a business card, letter head and brochure for our made up company.
My company is a preschool called "Your First ABC's"

For the 3 pieces I had to do I kept the same color scheme (green, red, blue & light yellow) so that there would be unity between the 3.
I also rearranged the logo (basically the letter cubes) so that I could place it in different places throughout the work.
I also tried maintaing the same line pattern throughout the 3 pieces of work so that there was also unity.
I also used the same font and lettering arrangement throughout the 3 pieces of work.

Brochure:

Business Card

Letter Head

brochure

Final Project Sketches

Coporate Identity Questionnaire

1. What is your business? 

My company is a preschool.

2. Describe your business in one sentence. 

A dedicated, educational institution for the youngest ones. 

3. Who is your target audience?

Parents with young children. (New Parents)

4. Who are you competitors? 

Other preschools, especially ones that have a renown reputation and been in the educational system for a longer time. (The Growing Place, Little Learners) 

5. What makes them better/ worse than your product/ service? 

The other preschool found in the neighborhood are preschools that have been there for many years. The institution I'm inaugurating is a preschool with modern facilities. Innovative teachers with different and new teaching skills. 

6. How would you want your image to be seen in two years?

I want my preschool to still be considered an innovative school. It also should have already been recognized and known as a good preschool in the parent audience. (Achieved a good reputation) 

7. If your company were an animal which one would it be and why?

My company would be a puppy because the preschool would be filled with cute, playing babies. 

8. If your company were a person who would it be and why? 

My company would be Mary Poppins. Mary Poppins is a fun nanny every kid desires to have. My preschool will resemble that. It would be the school, that take cares of them, and it’s the one all of them would want to attend. 

9. If your company/ brand were an object what would it be? 

My company would be legos. Even though it the most traditional toys it’s the one that helps stimulate kids brain. 

10. If your customers were a cartoon character, who would it be?

My customers would be the Rugrats. They represent cute funny babies, the ones that would attend the preschool. 

Lyric Project

Song: Empire State of Mind By: Alicia Keys ft. Jay-Z

Quote: New York, concrete jungle were dreams are made of

For this collage I got a NYC picture and used it as the background. I got different jungle pictures where I cropped the parts I could merge into the image. I used different cropping tools such as the magic wand and the pen tool. For the light beams I created the shape and then applied the effect screen in order to allow it to blend into the image. At the end I included a complete picture of a jungle over the whole image and lowered its opacity so that it would give it a gloomy forest-like effect.

Newscaster

Graphic Practice

Abstract Lips

For the photoshop practice assignment I just did a funky lip! For the upper lip I used a series of line patterns that I made. For the lower lip I just selected different areas of the lip and colored them with a different tone of red. For the background I just included a collage of different designs. The black dots are from a pattern I made. The blue wiggly lines I made them using a brush that already existed. The horizontal and vertical lines are just a series of shapes I made and merged together.